The food industry is one of the most lucrative businesses if the right success strategies are used. But in case of poor strategizing, a business in the food industry is bound to reach its bottom line. Therefore, before you get into this business, it is important that you do a thorough research on the industry. The best way to go about this is by analyzing companies, within this industry, that are already successful. A good example of a successful food company is Sweetgreen.
Sweetgreen is a $95 million business that was established in the year 2007. The business is owned by three college friends, who are alumni of University of Georgetown. Nicolas Jammet, Jonathan Neman and Nathaniel Ru, who were all immigrants and from business backgrounds, came with the brilliant idea to start a seasonal food restaurant. And, that is how Sweetgreen started. In the beginning, it was only the three working at their first outlet in Washington DC. But this has since changed. They now have over 40 branches and nearly 2,000 employees.
Sweetgreen utilizes a number of strategies to stay atop of the industry. Their number one strategy is the delivery of healthy meals. Sweetgreen has invested heavily on ensuring that healthy nourishing meals are delivered to their customers, on a daily basis. The company serves healthy meals, prepared with ingredients that are in season. But it doesn’t stop at quality, quantity is also an important factor for Sweetgreen. At a price of one burger or one plate of fries, you can get a healthy salad, from Sweetgreen, that will leave you feeling full for a significant amount of time.
Online transactions have also made Sweetgreen a booming business. Yes, people love Sweetgreen. Therefore, you will never miss a line at their outlets. So, instead of opting to get fries, you can order online and avoid the hustle of queuing.
Sweetgreen is a success thanks to its great leadership. One of the founders and CEO, Nathaniel Ru is one of the best leaders in the food industry. He boasts of a degree in Finance, from the University of Georgetown. Being an immigrant and having gone through many challenges, to get through school, toughened him up for just about anything. Aside from being a successful businessman, he is also a philanthropist.
Follow Nathaniel Ru on LinkedIn.